Find Out What Makes an Idea Catch On
by
Damon Brown, John Gunders Ph.D.
Language: English
Release Date: October 5, 2010
The ways of memes.
Memes are "viruses of the mind" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary...