John Fortunato: 5 books

Winner of the Tony Hillerman Prize In John Fortunato's Dark Reservations, Bureau of Indian Affairs Special Agent Joe Evers still mourns the death of his wife and, after a bungled investigation, faces a forced early retirement. What he needs is a new career, not another case. But when Congressman...

Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from...

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is...

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content...

The success of the PGA Tour lies in the compelling stories of the individual quests for achievement—making the tournament cut, winning a tournament, qualifying for the FedEx Cup Playoffs, and the ultimate challenge of making it onto the Tour, where victory is often determined by a single stroke....