John Elkington: 7 books

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly...

A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability...

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and...

Under the world famous Beale Street, the Home of the Blues, birthplace of Rock n Roll runs the Gayoso Bayou, a dark and scary place. The Bayou forms the backdrop of a story about a captured British treasure buried by the pirate John Lafitte with help from the founder of Memphis Andrew Jackson. Into...

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book...

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major...

A vibrant tribute to the rich and unique culture of Memphis, Beale Street is the most visited tourist attractionin Tennessee. But just like the soulful blues ballads that callBeale home, the history of this downtown district echoes with hardship and heartache. From the transcendent sounds of W.C. Handy...