Unknown Basics That Shape Ad Response, based on the works of John E. Kennedy
by
Dr. Robert C. Worstell, John E. Kennedy
Language: English
Release Date: April 27, 2014
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion.
"But, it is different with Advertising,...