Secret Truths About Marketing to Gay and Lesbian Consumers
by
John Dececco, Phd, Grant Lukenbill
Language: English
Release Date: December 2, 2013
The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author...