John Crotts: 2 books
by Dimitrios Buhalis, John Crotts
Language: English
Release Date: March 28, 2000
Language: English
Release Date: March 28, 2000
Target your business strategies to fit specific tourist cultures!
Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben
by Kaye Sung Chon, Chris Ryan, John C Crotts
Language: English
Release Date: January 9, 2014
Language: English
Release Date: January 9, 2014
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism...