Analysis and Applications
by
Jordan J. Louviere, David A. Hensher, Joffre D. Swait
Language: English
Release Date: September 28, 2000
Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing...