Joel Beckerman: 1 book
The Sonic Boom
How Sound Transforms the Way We Think, Feel, and Buy
Language: English
Release Date: October 21, 2014
A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives.
From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products...
