How Being Design-led Helps Companies Get the Right Services to Market
by
Joe Heapy, Oliver King, James Samperi
Language: English
Release Date: July 3, 2018
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence...