Text and International Cases
by
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Language: English
Release Date: October 7, 2016
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...