Creating Stand-Out Brands Through the Purpose of Story
by
Jim Signorelli
Language: English
Release Date: February 25, 2014
The ultimate how-to book about brand storytelling
Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.
StoryBranding 2.0 is an updated edition of the award-winning, best-selling book...