Jessica Gioglio: 2 books
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
How to Use Visuals, Videos, and Social Media to Market Your Brand
Language: English
Release Date: March 7, 2014
Attention is the new commodity. Visual Storytelling is the new currency.
Human brain processes visuals 60,000x faster than text.
Web posts with visuals drive up to 180% more engagement than those without.
Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking...
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds
Win—and Keep—Your Customers’ Hearts and Minds
Language: English
Release Date: November 2, 2018
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty
We have been...