The Big, Bad World of Mattel
by
Jerry Oppenheimer
Language: English
Release Date: February 17, 2009
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining...