by
Stephanie B.M. Cadeddu, Jerome D. Donovan, Cheree Topple
Language: English
Release Date: January 17, 2019
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly...