Jenny Buchan: 1 book
Franchisees as Consumers
Benchmarks, Perspectives and Consequences
Language: English
Release Date: November 7, 2012
Franchising is an increasingly important global business model, but how well protected are franchisees –the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the...
