Jennifer Gillan: 3 books
Television Brandcasting
The Return of the Content-Promotion Hybrid
Language: English
Release Date: November 20, 2014
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing...
Growing Up Ethnic in America
Contemporary Fiction About Learning to Be American
Language: English
Release Date: November 1, 1999
Stories navigating the commplicated terrain of race in America, from acclaimed writers like Toni Morrison, E.L. Doctorow, Sandra Cisneros, Sherman Alexie, and Amy Tan
The editors who brought us Unsettling America and Identity Lessons have compiled a short-story anthology that focuses on themes...
Television and New Media
Must-Click TV
Language: English
Release Date: October 18, 2010
We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and...