New Product Development Essentials from the PDMA
by
Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
Language: English
Release Date: August 29, 2018
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them
This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying...