Jeffrey Eisenberg: 3 books

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity...

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value...

What is “Jewish Spirituality”? How do I make it part of my life? Today’s foremost spiritual leaders share their ideas and experience. Whether you are just curious, intently searching for greater personal meaning, or actively seeking ideas, information, practices and inspiration to enrich...