Jeff Woll: 1 book

Book cover of The Little Blue Book of Advertising

The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

by Steve Lance, Jeff Woll
Language: English
Release Date: July 6, 2006

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred...
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