Jeff Fromm: 3 books

Book cover of Marketing to Millennials

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

by Jeff Fromm, Christie Garton
Language: English
Release Date: July 10, 2013

The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully...
Book cover of Marketing to Gen Z

Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

by Jeff Fromm, Angie Read
Language: English
Release Date: March 26, 2018

You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants...
Book cover of Imagining the Jewish God
by Rabbi Rebecca Alpert, Charles Bernstein, Rachel Blau DuPlessis
Language: English
Release Date: September 9, 2016

Jewish art has always been with us, but so has a broader canvas of Jewish imaginings: in thought, in emotion, in text, and in ritual practice. Imagining the Jewish God was there in the beginning, as it were, engraved and embedded in the ways Jews lived and responded to their God.This book attempts...
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