Uses, Interpretation and Necessity
by
Jean-Noel Kapferer
Language: English
Release Date: July 12, 2017
Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite...