Jean Marie Dru: 2 books
How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising
Language: English
Release Date: September 4, 2007
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising....
The Ways to New
15 Paths to Disruptive Innovation
Language: English
Release Date: November 9, 2015
Break free and lead the market with the roadmap to Disruption
The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares...