Jean Loup Chappelet: 2 books

Book cover of Olympic Marketing
by Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
Language: English
Release Date: July 26, 2012

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...
Book cover of The International Olympic Committee and the Olympic System
by Jean-Loup Chappelet
Language: English
Release Date: August 18, 2008

When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games...
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