Jaynie L Smith: 2 books
Creating Competitive Advantage
Give Customers a Reason to Choose You Over Your Competitors
Language: English
Release Date: April 25, 2006
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive...
by Jaynie L. Smith, Craig L. Mowrey, Mark Steisel
Language: English
Release Date: March 12, 2012
Language: English
Release Date: March 12, 2012
Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. This book will show you research that proves otherwise. When customers are surveyed in double-blind studies, we learn that price is not the...