How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
by
Kit Yarrow, Jayne O'Donnell
Language: English
Release Date: August 7, 2009
Discover the forces driving the decisions of today's most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized...