Jayne O Donnell: 1 book

Book cover of Gen BuY

Gen BuY

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

by Kit Yarrow, Jayne O'Donnell
Language: English
Release Date: August 7, 2009

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized...
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