How to Create Extraordinary Products for Tomorrow's Customers
by
Jan Chipchase, Simon Steinhardt
Language: English
Release Date: April 16, 2013
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.
Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits,...