Why Some Candidates Don't Win and Others Can't Lead
by
James T. Kitchens, Larry Powell
Language: English
Release Date: June 3, 2015
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book—fear, national narcissism, consumerism, and religion—serve as attitudinal anchors that American voters use in making their voting decisions. The dominant...