James Kalbach: 2 books
Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Language: English
Release Date: April 25, 2016
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment...
Designing Web Navigation
Optimizing the User Experience
Language: English
Release Date: August 28, 2007
Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the...