James Hammersley: 2 books
Leading Digital Strategy
Driving Business Growth Through Effective E-commerce
Language: English
Release Date: March 3, 2015
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must...
Optimizing Digital Strategy
How to Make Informed, Tactical Decisions that Deliver Growth
Language: English
Release Date: December 3, 2018
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders...