James A Ogilvy: 1 book
Creating Better Futures
Scenario Planning as a Tool for a Better Tomorrow
Language: English
Release Date: April 11, 2002
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our...
