Jagdeep Kapoor: 2 books
9 Brand Shaastras
Nine Successful Brand Strategies to Build Winning Brands
Language: English
Release Date: November 17, 2009
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging...
Twenty Four Brand Mantras
Finding a Place in the Minds and Hearts of Consumers
Language: English
Release Date: February 4, 2009
" … an excellent book - a useful tool and guide in the hands of the young marketing executive."
KUMARAMANGALAM BIRLA, Chairman, Aditya Birla Group
"Jagdeep Kapoor truly understands brands… He has built winning brands, consulted with companies to help them build successful...