Jacquelyn Ottman: 1 book
The New Rules of Green Marketing
Strategies, Tools, and Inspiration for Sustainable Branding
Language: English
Release Date: February 14, 2011
Green products have been around since the 1970s, but it’s only in recent years that they’ve become ubiquitous. It’s not because consumers suddenly prize sustainability above all. It’s because savvy green marketers are no longer trying to “sell the earth”—instead they’re promoting the...
