Itamar Simonson: 1 book
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Language: English
Release Date: February 4, 2014
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkâthe Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How...
