Isobel Doole: 1 book

Book cover of The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
by Isobel Doole, Robin Lowe
Language: English
Release Date: September 10, 2012

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
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