Irina Dering: 1 book
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Language: English
Release Date: October 18, 2010
Bachelor Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.7, University of Applied Sciences Saarbrücken, language: English, abstract: Neuromarketing is the current discipline that generates new hope and...
