Iliyana Stareva: 2 books

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make...

Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Plymouth, language: English, abstract: The Public Relations industry has faced dramatic changes in the past few years in terms of new technology and...