Ilhan Yuece: 2 books

Book cover of Impact and Role of Market Research in New Product Launch Process
by Ilhan Yuece
Language: English
Release Date: October 23, 2012

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation...
Book cover of Strategic Analysis of Turkish Company Zorlu Energy
by Ilhan Yuece
Language: English
Release Date: October 22, 2012

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy...
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