Iain Ellwood: 1 book
Marketing for Growth
The Role of Marketers in Driving Revenues and Profits
Language: English
Release Date: January 28, 2014
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve...
