Improving Decisions in the Most Misunderstood Industry
by
Professor Howard C. Kunreuther, Professor Mark V. Pauly, Dr Stacey McMorrow
Language: English
Release Date: January 28, 2013
This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory. Where actual choices stray from predictions,...