Holly Berkley: 4 books

So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by thousands...

During the nineteenth century, the American temperance movement underwent a visible, gendered shift in its leadership as it evolved from a male-led movement to one dominated by the women. However, this transition of leadership masked the complexity and diversity of the temperance movement. Through...

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business...

Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns....