A 'Cash Cow' by definition?
by
Judith Hoffmann
Language: English
Release Date: February 14, 2006
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68, Bournemouth University (Media School), course: Direct Marketing and Customer Relationship Management, 39 entries in the bibliography, language: English,...