Hermann Simon: 10 books
by Hermann Simon
Language: English
Release Date: March 11, 2010
Language: English
Release Date: March 11, 2010
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression.
In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation...
Confessions of the Pricing Man
How Price Affects Everything
Language: English
Release Date: October 20, 2015
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to...
Ondergedoken
een jonge vrouw overleeft in Berlijn 1940-1945
Language: Dutch
Release Date: August 8, 2015
Berlijn, 1942, een arrestatieronde van de Gestapo dreigt. Maar de twintigjarige Marie Jalowicz wil leven en duikt onder. Pas vijftig jaar later heeft ze voor het eerst haar verhaal verteld. Daar waren meer dan zevenenzeventig geluidsbanden voor nodig, die de basis vormen voor dit unieke tijdsdocument.
Openhartig...
Underground in Berlin
A Young Woman's Extraordinary Tale of Survival in the Heart of Nazi Germany
Language: English
Release Date: September 8, 2015
A thrilling piece of undiscovered history, this is the true account of a young Jewish woman who survived World War II in Berlin.
In 1942, Marie Jalowicz, a twenty-year-old Jewish Berliner, made the extraordinary decision to do everything in her power to avoid the concentration camps. She removed...
Price Management
Strategy, Analysis, Decision, Implementation
Language: English
Release Date: December 11, 2018
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory...
精準訂價: 在商戰中跳脫競爭的獲利策略
Confessions of the Pricing Man: How Price Affects Everything
Language: Chinese
Release Date: January 31, 2018
★行銷之父 菲利浦‧科特勒 熱情推薦！
★訂價策略權威、暢銷書《隱形冠軍》作者赫曼‧西蒙最新著作
價格是最有效的獲利引擎！
行為經濟學洞悉微妙價格心理 ╳ 15種創新訂價策略 ╳ 12種價格差異化技巧
創造消費者樂於買單、對手無法超越的長期獲利
解析蘋果、保時捷、亞馬遜、IKEA、ZARA、Netflix、Spotify等訂價的祕密
iPhone訂價策略成功，只是因為價格高人一等嗎？
豐田Lexus...
隱形冠軍：21世紀最被低估的競爭優勢(暢銷改版)
Hidden Champions of the 21st Century: The Success Strategies of Unknown World Market Leaders
Language: Chinese
Release Date: September 29, 2017
★2017大師來台，暢銷改版
★美國《商業周刊》封面故事報導
★已翻譯為25種語言
** **
歐洲票選最具影響力的管理思想家赫曼**‧**西蒙，
完整公開被忽略的頂尖中堅企業獨特的制勝策略！
在震盪的經濟變局中，仍能持續成長獲利；
不必急速擴張，也能不斷提升市佔率；
顛覆大企業的選擇邏輯，從縫隙打開全球市場！
美國、日本、韓國、中國爭相探究的德國成長模式！
** **
無論你選哪個牌子的牙膏，有超過3成的機會用的是愛索爾（Essel...
Hidden Champions of the Twenty-First Century
The Success Strategies of Unknown World Market Leaders
Language: English
Release Date: June 10, 2009
Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk...
Jews in Berlin
A Comprehensive History of Jewish Life and Jewish Culture in the German Capital Up To 2015
Language: English
Release Date: May 1, 2013
This richly-illustrated book depicts 750 years of Jewish history as well as Jewish life in Berlin today. The Prussian capital was, for many centuries, the center of Jewish life in Germany. Its Jewish citizens strongly influenced the city’s cultural and literary life and led the way in the sciences,...
Harvard Classics Volume 30
Faraday, Helmholtz, Kelvin, Newcomb, Etc
Language: English
Release Date: September 5, 2017
Contents: 1. The Forces of Matter and The Chemical History of a Candle, by Michael Faraday 2. On the Conservation of Force and Ice and Glaciers, by Hermann von Helmholtz 3. The Wave Theory of Light and The Tides, by Lord Kelvin 4. The Extent of the Universe, by Simon Newcomb 5. Geographical Evolution, by Sir Archibald Geikie