How to Attract Clients and Customers With Heroic Storytelling
by
Henry J. DeVries
Language: English
Release Date: June 26, 2017
HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling...