Heidi Schultz: 4 books

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next...

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together....

Using a comprehensive, case-based learning approach, Pedretti's Occupational Therapy: Practice Skills for Physical Dysfunction, 7th Edition provides a thorough introduction to occupational therapy practice and prepares you to work with adults who have physical disabilities. 48 chapters cover everything...

Pedretti’s Occupational Therapy: Practice Skills for Physical Dysfunction, 8th Edition prepares you for occupational therapy practice with adults who have physical disabilities. This cornerstone text provides a foundation for the development of clinical reasoning skills in a comprehensive, case-based...