Harold Burson: 1 book
The Business of Persuasion
Harold Burson on Public Relations
Language: English
Release Date: October 3, 2017
Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.Harold Burson, described by PR Week as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder...
