Hamish Pringle: 1 book
Spending Advertising Money in the Digital Age
How to Navigate the Media Flow
Language: English
Release Date: December 3, 2011
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank...
