Hal R Varian: 2 books
Information Rules
A Strategic Guide to the Network Economy
Language: English
Release Date: October 6, 1998
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must...
The Economics of Information Technology
An Introduction
Language: English
Release Date: December 23, 2004
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong...