by
Jeremy Kayne, Xingquan Zhu, Jie Cao
Language: English
Release Date: June 8, 2017
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major...