Guy R Powell: 3 books

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves...

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing...

Welcome to The Seventh Ghost Story MEGAPACK®! Once more we have a wide-ranging assortment of supernatural fiction, with setting across the world -- Europe, the Americas, Asia -- and across the centuries. You will note that we have a larger than normal number of "Anonymous" stories. No, the authors weren't...