Guy Champniss: 1 book

Book cover of Brand Valued

Brand Valued

How socially valued brands hold the key to a sustainable future and business success

by Guy Champniss, Fernando Rodes Vila
Language: English
Release Date: August 4, 2011

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green"...
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