How socially valued brands hold the key to a sustainable future and business success
by
Guy Champniss, Fernando Rodes Vila
Language: English
Release Date: August 4, 2011
New techniques to refresh and recharge your brands
How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.
The success of recent "green"...